Sunday, November 1, 2009

Oh, Korea. Sometimes you're just silly.

Yesterday, I posted a rant about how we English speakers tend to take English for granted. I also said:

In a way, it isn't for lack of trying, because many places and chains here have English names and no Korean names. But simply naming places with English doesn't always result in language proficiency. Sure, many businesses (both Korean-owned and Western-owned) have English names, but once you see their marketing slogans -- when they're forced to string English words together rather than using them autonomously from one another -- you suddenly realize that South Korea has a long way to go because the slogan is often non-sensical or grammatically incorrect. You know your standards for Koreans using correct English have lowered when you don't wince at Lotteria's Borat-like "Happy Time!" slogan anymore.

So, naturally, I had to come across this gem near my apartment and adjacent to Sookmyung Women's University:

Above: "Timeless Time The of Coffee Tree." Whoa, dude. Deeeeeeep...

Oh, Korea.

Korea, Korea, Korea...

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