Bleeding children to reduce car accidents

In New Zealand, a billboard campaign has started with the goal of preventing deadly accidents on roadways.

The campaign entails of a face of a child which bleeds when it rains. Yes, bleeds.



This is probably one of the creepiest ideas I've heard of, but you can't really deny the fact that it's effective. Sure, you might not get the message right away or even get the message at all, but it's sure scary enough to make you slow down and wonder what the hell you just saw back there (and, if you're M. Night Shyamalan, whether you just came across a brilliant idea for the next big horror film).